Bruce Hale

Is Your Social Media Strategy Missing These Key Ingredients?

In this social media-mad world, it seems nearly everyone's firing out blogs and tweets and links like a dizzy gunslinger. But in the rush to participate, too many have missed a key strategy in using social media effectively: Tell a coherent story. Whe... Read >

Can A DIY Solar Panel Really Generate Electricity?

Every now and then, I read about people who question whether DIY solar panels really work. I wish they can connect with people who have built their own homemade solar energy panels before. Then they'll know such panels really work, and they're really chea... Read >

Corporate Storytelling: Finding Story Resources

Looking for a tale to kick off a speech, enliven a meeting, or connect with a sales prospect? You can find stories in a variety of locations. Which type of story you pick depends on your personal style and what objective you?re trying to achieve. Her... Read >

Writing a juvenile fiction series

Harry Potter has 'disapparated,' A Series of Unfortunate Events has come to its tragic ending. So what's the next great children's book series? And more importantly, could you be the one to write it? It seems every other writer wants to pen 'the next... Read >

How to Write a Fiction Story: Fleshing Out Your Idea

I can't count the number of times someone has buttonholed me at a party and said, 'So you write children's books? I've got a great idea for a book.' Sometimes it really is a great idea; sometimes it's the kind that makes you grimace politely and dive fo... Read >